Most small businesses set up their email (Google Workspace, Microsoft 365, or Zoho) and assume it just “works.” But without specific verification records, major providers like Gmail and Outlook treat your emails as suspicious.
Signs you have a deliverability problem:
Clients chase you for replies you already sent.
You see “suspicious sender” warnings on your own internal emails.
Your marketing newsletters have plummeting open rates.
New leads go cold because they never saw your quote.
The Reality: If your domain isn’t properly authenticated, you aren’t just losing emails—you are losing revenue.
(Sender Policy Framework):
The Concept: A guest list for your domain.
What we do: We list exactly which tools (Gmail, Mailchimp, HubSpot, Xero) are allowed to send email as “You”. If it’s not on the list, it gets blocked.
(DomainKeys Identified Mail):
The Concept: A wax seal on an envelope.
What we do: We add a digital signature to every email you send. This proves the message hasn’t been tampered with or faked by a hacker on its way to your client.
(Domain-based Message Authentication):
The Concept: The rulebook.
What we do: We tell email providers what to do if someone tries to fake your email (e.g., “Reject it immediately”). This protects your brand from scammers trying to impersonate you.
“I use Gmail/Outlook, doesn’t that handle this for me?”
Not fully. They handle the sending, but you own the domain. It is your responsibility to add the security records to your domain settings. Without them, you look like a stranger knocking on a door.
“Will this disrupt my email?”
No. We do this in the background. Your team can keep sending and receiving emails as normal while we work.
“Do I need this if I’m a freelancer/solo?”
Yes. In fact, newer domains often have harder strict filtering rules. Setting this up early builds “domain reputation” faster.